I'M LESLIE
I turn marketing into measurable revenue growth.
Brand strategy meets lifecycle marketing meets real results.
Jeff Hermon
Chasing the Tour
"Beyond her talent, Leslie has been an absolute pleasure to work with. She's responsive, creative, professional, and genuinely invested in helping me succeed."
Backed by real results.
A few highlights that reflect impact of my work.
Top 10% Performance
Compared to other apps, V1 GOLF ranks in the top 10% for initial conversion and realized LTV per customer.
Growth where it matters
All results driven by conversion focused lifecycle email and in-app marketing campaigns.
0%
0%
revenue
0%
0%
customers
0%
0%
$ per customer
Trusted by top coaches
Worked with instructors around the world to bring their brand to life and help them monetize their customers.
“Leslie's been a huge asset. I truly appreciate everything she's done."
“I've had an incredible experience working with Leslie on my website"
Backed by real results.
A few highlights that reflect impact of my work.
Top 10% Performance
Compared to other apps, V1 GOLF ranks in the top 10% for initial conversion and realized LTV per customer.
Growth where it matters
All results driven by conversion focused lifecycle email and in-app marketing campaigns.
0%
0%
revenue
0%
0%
customers
0%
0%
$ per customer
Trusted by top coaches
Worked with instructors around the world to bring their brand to life and help them monetize their customers.
“Leslie's been a huge asset. I truly appreciate everything she's done."
“I've had an incredible experience working with Leslie on my website"
Backed by real results.
A few highlights that reflect impact of my work.
Top 10% Performance
Compared to other apps, V1 GOLF ranks in the top 10% for initial conversion and realized LTV per customer.
Growth where it matters
All results driven by conversion focused lifecycle email and in-app marketing campaigns.
0%
0%
revenue
0%
0%
customers
0%
0%
$ per customer
Trusted by top coaches
Worked with instructors around the world to bring their brand to life and help them monetize their customers.
“Leslie's been a huge asset. I truly appreciate everything she's done."
“I've had an incredible experience working with Leslie on my website"
Real projects,
real customers.
A collection of recent projects where brand strategy, hands-on execution, and real results come together.
Real projects,
real customers.
A collection of recent projects where brand strategy, hands-on execution, and real results come together.
Chasing the Tour
Jeff Hermon isn't a typical instructor... he's a former software founder who set out at 49 to make the Champions Tour and has spent six years documenting the journey on YouTube. That story was his biggest asset, so I built him a full site designed around it: a brand that leads with the chase, pulls his YouTube content in as social proof, and gives serious golfers two clear ways to work with him. The result is a site that turns an audience following the journey into students booking lessons, without losing what makes his story worth following.
Chasing the Tour
Jeff Hermon isn't a typical instructor... he's a former software founder who set out at 49 to make the Champions Tour and has spent six years documenting the journey on YouTube. That story was his biggest asset, so I built him a full site designed around it: a brand that leads with the chase, pulls his YouTube content in as social proof, and gives serious golfers two clear ways to work with him. The result is a site that turns an audience following the journey into students booking lessons, without losing what makes his story worth following.
Chasing the Tour
Jeff Hermon isn't a typical instructor... he's a former software founder who set out at 49 to make the Champions Tour and has spent six years documenting the journey on YouTube. That story was his biggest asset, so I built him a full site designed around it: a brand that leads with the chase, pulls his YouTube content in as social proof, and gives serious golfers two clear ways to work with him. The result is a site that turns an audience following the journey into students booking lessons, without losing what makes his story worth following.
Performance Principles
Gary Nicol is not your average golf coach. His exclusive virtual program uses golf to help business leaders and CEOs develop the intention, attention, and attitude that drives performance at the highest level. We built him a landing page that communicated that vision clearly and put his offer in front of the right audience.
Performance Principles
Gary Nicol is not your average golf coach. His exclusive virtual program uses golf to help business leaders and CEOs develop the intention, attention, and attitude that drives performance at the highest level. We built him a landing page that communicated that vision clearly and put his offer in front of the right audience.
Boyd Development Systems
Jayce Boyd set out to reinvent himself and create a business serving and supporting youth athletes through their recruiting expereince. His offer was unique, exclusive, and deeply personal to him. I created his branding to reflect his core ethos, and a site that clearly communicates to the right customer what his value is.
Boyd Development Systems
Jayce Boyd set out to reinvent himself and create a business serving and supporting youth athletes through their recruiting expereince. His offer was unique, exclusive, and deeply personal to him. I created his branding to reflect his core ethos, and a site that clearly communicates to the right customer what his value is.
What I can help you with.
I help companies and individuals grow their revenue through brand strategy, lifecycle marketing, and hands-on campaign execution.
Lifecycle Marketing
I'll dig into your subscriber lifecycle and find where growth is being left on the table. Conversion and retention are my bread and butter.
SMS
Paywalls
Brand & Strategy
I'll help you build your brand, content, and pricing offer strategy. I have a track record of turning ideas into dollars.
Logo
Branding
Pricing
Scaling Partnerships
I'll build the pipeline, partnerships, and account strategy to grow your base. I know how to turn a relationship into real, measurable growth.
Affiliate
Influencer
Content
What I can help you with.
I help companies and individuals grow their revenue through brand strategy, lifecycle marketing, and hands-on campaign execution.
Lifecycle Marketing
I'll dig into your subscriber lifecycle and find where growth is being left on the table. Conversion and retention are my bread and butter.
SMS
Paywalls
Brand & Strategy
I'll help you build your brand, content, and pricing offer strategy. I have a track record of turning ideas into dollars.
Logo
Branding
Pricing
Scaling Partnerships
I'll build the pipeline, partnerships, and account strategy to grow your base. I know how to turn a relationship into real, measurable growth.
Affiliate
Influencer
Content
What I can help you with.
I help companies and individuals grow their revenue through brand strategy, lifecycle marketing, and hands-on campaign execution.
Lifecycle Marketing
I'll dig into your subscriber lifecycle and find where growth is being left on the table. Conversion and retention are my bread and butter.
SMS
Paywalls
Brand & Strategy
I'll help you build your brand, content, and pricing offer strategy. I have a track record of turning ideas into dollars.
Logo
Branding
Pricing
Scaling Partnerships
I'll build the pipeline, partnerships, and account strategy to grow your base. I know how to turn a relationship into real, measurable growth.
Affiliate
Influencer
Content
Other skills and interests.
There are a few more things I bring to the table. Here are additional ways I can help propel growth.
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Digital Marketing
Full-funnel campaigns across paid and search marketing, built to convert, not just impress. Google, Meta, Reddit, and more.
Social Media
Content and strategy that builds real audiences, not just followers. Instagram, TikTok, Facebook, and YouTube.
Web Design
Websites and landing pages built to convert, not just look good. Clean, fast, and focused on the user journey.
Data & Analytics
Turning numbers into decisions. Funnel analysis, campaign performance, and customer insights that shape strategy.
Project Management
Keeping growth on track. Roadmapping, cross-functional execution, and deadlines that hold.
In-house projects.
Here are additional projects I did for V1 Sports that demonstrate my skillset.
Paywall Experimentation
I ran extensive paywall testing to drive real impact on LTV and initial conversion. That meant systematically testing everything: which products to offer, price points, paywall design, and headline messaging. Every test was a chance to learn something new about what actually gets people to convert and stay.
Content Collaboration
I coordinated social media collaborations between V1 Sports and top coaches. Many reels were successful, but one partnership produced our most-engaged post ever, excluding giveaways. It's proof that high quality organic content that aims to educate and entertain is worth investing in.
Email Series
I build email marketing logic and segmentation strategies that treat every subscriber differently based on behavior, not just demographics. I integrate smart experimentation into my methods, and accumulate compounding learnings. I am skilled at identifying the best wins for the most efficient efforts.
Paywall Experimentation
I ran extensive paywall testing to drive real impact on LTV and initial conversion. That meant systematically testing everything: which products to offer, price points, paywall design, and headline messaging. Every test was a chance to learn something new about what actually gets people to convert and stay.
Content Collaboration
I coordinated social media collaborations between V1 Sports and top coaches. Many reels were successful, but one partnership produced our most-engaged post ever, excluding giveaways. It's proof that high quality organic content that aims to educate and entertain is worth investing in.
Email Series
I build email marketing logic and segmentation strategies that treat every subscriber differently based on behavior, not just demographics. I integrate smart experimentation into my methods, and accumulate compounding learnings. I am skilled at identifying the best wins for the most efficient efforts.
Frequently asked questions.
Quick answers to the questions I get most, about my experience, my approach, and what's next.
What type of marketing do you usually work on?
What types of roles are you open to?
Are you available for contract work?
Can you work with an existing design or website?
What is your stance on AI?
What kind of company culture do you thrive in?
Frequently asked questions.
Quick answers to the questions I get most, about my experience, my approach, and what's next.
What type of marketing do you usually work on?
What types of roles are you open to?
Are you available for contract work?
Can you work with an existing design or website?
What is your stance on AI?
What kind of company culture do you thrive in?
Frequently asked questions.
Quick answers to the questions I get most, about my experience, my approach, and what's next.
What type of marketing do you usually work on?
What types of roles are you open to?
Are you available for contract work?
Can you work with an existing design or website?
What is your stance on AI?
What kind of company culture do you thrive in?